Friday, July 25, 2014

Brand USA

Brand USA is a public-private not-for-profit organization created by the Travel Promotion Act of 2009 with the mission to generate increased international visitation to the United States and to grow its share of the global travel market. To accomplish this daunting task, Brand USA will use marketing campaigns, programs and partnerships with the travel industry. The incremental increase in international visitation will generate billions of dollars of revenue, which will in turn create new American jobs. While the United States welcomed 60 million visitors in 2010, its share of the international travel market has decreased significantly over the past decade. The U.S. share of long haul international travel fell from 17.2% in 2000 to 12.4% percent in 2010. Brand USA, the U.S.’s National Tourism Marketing Organization hopes to reinvigorate the nation’s image and recapture its share of the market.

Brand USA plays a unique role as the nation’s first cooperative destination marketing organization. With a country as expansive and diverse as the United States, it is important to have an organization that is dedicated to marketing the country to the world, and bringing visitors here to showcase all of the amazing opportunities and destinations the United States has to offer. As incentive travel experts, we’ve been to a wide variety of destinations around the world and can tell you that there is no place in the world like the United States with its limitless destinations and attractions. We look forward to following Brand USA’s journey in bringing visitors to this great land.

For more information about Brand USA and how it is working to market the United States, please follow this link.

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